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Thursday, March 8, 2012

Delineating Three of Four Points: Three-Point Edits

Knowing that Final Cut Pro is a non-baleful, non-linear software assists us in a better comprehension of its three-point editing model. The significance of three-point editing lies in the fact that one is capable of allowing Final Cut Pro to function with more than a basic drag and drop Timeline. Hence, the word "Pro" is purposefully placed at the end of the software's title. Intrinsically, one has the ability to organize multiple clips into one product (movie) and link them to other media sources such as sounds, still images, etc. With its extensive amount of editing tools and techniques, FCP can assist one in creating high quality video projects that look and sound great.

In order to understand a three-point edit, it is important to know about the non-linear editing technique. The software's non-linear model allows one to venture between any two given points on a timeline without having to scrub through any material in between those points. Hence, a linear model would do the exact opposite. Take for instance University of Washington's example of comparing linear and non-linear models to that of an audio cassette and cd's. In this sense, linear editing would be more like a cassete where non-linear is more like a compact disc.

"For example, on an audio cassette, if you wanted to listen to song 3 and you were on song 1, you would need to fast forward through song 2: this is linear editing. On a compact disc however, if you are on song 1 and you wish to hear song 3, the unit simply jumps to song 3 without having to move through song 2: this is non-linear."(Basic Editing,University of Washington)

Once one grasps this concept, understanding a three-point edit becomes quite simple. It can all be understood through four points. That's right, when adding media to a timeline, one will need four points in order to conduct a three-point edit. Before getting confused, remember that there are two sets of "In" and "Out" points set up. One set is marked on the Timeline while the other set lies on the clip. The total amount of ALL of these points combined is four. The mindset here is that all you will only need to elucidate three of these four points while the fourth and last point is calculated through the program itself.

"Unlike drag-to-Timeline editing, three-point editing allows you to use both source clip and sequence In and Out points to specify the duration of a source clip and where it should be placed in a sequence. In most cases, only three edit points are necessary, and the fourth edit point is inferred automatically by Final Cut Pro." (Final Cut Pro 7 User Manual)

Edit this!

In FCP, one may use the "drag and drop" methods to define the "In" and "Out" points in a clip. The playhead's positioning on a Timeline may then be used to delineate that Timeline's "In" point. Thus, the clip is then placed causing the final "Out" point to be calculated. The method becomes utile particularly in instances of filling a media gap in one's Timeline or attempting to match an audio clip to a video clip.

Setting up these points can elicit a clearer, more concise flow to the exact product one desires to communicate. Videos that have undergone a Three-Point Edit appear to flow more smoothly as well as depict a more professional value to those who seek editing talent. Thus, a substantial amount of time, effort, and practice at Three-Point editing can ultimately become rewarding as one's editing proficiency rises.

Monday, February 13, 2012

Sight-Sound Relationships in Lady Gaga's "Judas"

In Goodwin's model, there are three modes used in visualizing music- illustration, amplification, and disjuncture. Among these modes are also their codes-lyrics music, and performance. Through using the taxonomy chart, one can find inspiration to look at music videos in a different sense. One may learn to find specific ways in which the video conveys literal or metaphorical meaning behind the song. Does it tell the story? Does it add a new kind of meaning? How many different ways can we read the music video as a medium?

Various opinions state that Lady Gaga's song "Judas" contradicts Christianity. But in another light,Gaga's "Judas" represents her struggle with the bad men who she had relationships with. Their betrayal inspired her to write "Judas." Love and forgiveness seem to be the theme of the song.

The video definitely illustrates the song's literal lyrics as Lady Gaga is portrayed as Mary Magdalene herself.As the catchy electro-gothic pop tune quotes "I'm just a holy fool/ Oh baby, he's so cruel, but I'm still in love with Judas, baby." This can represent being in love with someone even if they treat you wrong and are full of sin. The lyrics can be taken both literally or metaphorically. Biblically, Gaga speaks as Mary Magdalene as she sings:
"In the most Biblical sense,
I am beyond repentance
Fame hooker, prostitute wench, vomits her mind
But in the cultural sense
I just speak in future tense
Judas kiss me if offenced,
Or wear an ear condom next time"


The video definitely tells the story of the lyrics as they are nearly literally portrayed across the screen. Of course, one must understand the biblical context in order to undertand the video or song itself.

In Lady Gaga's "Judas" music video, Gaga is Mary Magdalene on her way to "Jerusalem." The video portrays the "12 apostles" in a Kenneth Anger biker format. The bikers zoom down the highway on their way to Jerusalem as Gaga looks back to see if "Judas" is still there (which he is). This could represent whether he is or is not betraying her. Judas zooms past Gaga on his bike as she gives him a very unsure look. As she smiles and rides along holding "Jesus," this represents her faith in him. When she arrives to Jerusalem, she dances wearing a red dress next to nearly no clothing. The dance moves involve a move in which she gestures pushing Judas down. This act of pushing down illustrates the lyrics "I'll bring him down." At this point, Judas himself represents her dark side. As the lyrics state "I'll bring him down." As she repeats "down, down," Gaga holds a rosary as if she is using her faith to suppress the darkness. Jesus continues to look on as it represents Gaga (Mary Magdalene) trying to do the right thing. In the same sense, Judas is portrayed as evil and does evil things.

Gaga eventually ventures into her darkness causing a fight to break out between Jesus and Judas. This symbolizes her struggle between good and evil. Gaga then stops the fight between Jesus and Judas as she tries to keep in check with both of her sides. This represents that with lightness and darkness, both can be used for a greater good. Jesus leads Gaga safely away as she clutches onto him embracing her faith. Gaga is shown protecting Jesus as she lifts what appears to be a loaded gun to Judas' mouth. But the gun is only filled with lipstick as she smears it across Judas' face. The gun can represent the creativity that the darkness allows her to have. She therefore does not kill Judas, but uses his darkness for creativity. This makes Gaga feel guilty as she falls to Jesus' feet crying.

There is a "cultural baptism" that takes place in one scene as Gaga is shown washing the feet of both Jesus and Judas. Her realization that she can merge both "good" and "evil" for her own use, she is therefore cleansed by waves of water which surround her being. Therefore, she can be in the light, but also use the darkness for creative purposes. In the next scene, Gaga is dressed as a saint-like clown. This shows that society is only mocking her and that they do not understand. In the end, Lady Gaga is stoned to death which can represent society's misunderstanding of her art and what she is trying to do with it. Although her aim is to guide people "into the light," the video ends with her dead as it appears her realization that society will never understand her.

The song includes three hooks and a house-influenced breakdown.Popjustice states,
in the verses and pre-chorus, Gaga hurls herself into a decadent half-sung, half-rapped Jamaican Patois style." The song contains three hooks, and begins with Gaga singing the line "Oh-oh-oh-oh-oh, I'm in love with Judas", accompanied by building synths. This is followed by a thumping electronic beat, as Gaga sings, "Judahhh/ Juda-a-ah/ Gaga"."
This half-rapped Jamaican style is illustrated through Gaga's fist-pumping movement as she is telling Judas "kiss me if offenced or wear ear condom next time."

Indeed, much can be seen and heard throughout this video. Using Goodwin's taxonomy helps one to value the video as a creative masterpiece. As one of my favorite artists of all time, Lady Gaga's creativity continues to inspire me throughout her self-produced music and videos themselves.

Monday, February 6, 2012

My Tori Amos "Bouncing Off Clouds" music video

I am honored to have the privilege of producing a music video of "Bouncing Off Clouds." The song is by the one and only Tori Amos--one of my absolute favorite singer/songwriters of all time. In 2007, the song and green screen Quicktime video file were released to the internet for fans to create a video for the song which would compete in a contest. These files provide a good selection of Tori's performance footage. The footage followed her 9th studio album, American Doll Posse The contest ended that October, but I still happen to have the Quicktime files saved to a back-up hard drive and I'm all set to produce. The main technology I will be working with is using chroma-key to key out the green screen behind Tori. I am currently working with Final Cut Pro and running some rough-cuts. I've actually had the privilege of seeing Tori play this song live. It's quite a breathtaking experience as I am a big fan.



The main focus I want to bring across in this video is not only the idea, but the meaning of "cloud." Using thoughts from studying media, I have found it inspiring to take the lyrics to a semiotical level. The most obvious would be to feature a cloud at it's most literal level. It seems as if everyone's thought process goes right to that image. My focus here is to play with that image. I want to get into the deeper sense of "cloud" and what a cloud can represent. As a fan, I know for a fact that Tori uses this word not only across this song, but in many other lyrics. Compositions such as "Cloud on My Tongue" from Under The Pink (1994) as well as "Your Cloud" from Scarlet's Walk lead me to believe that "cloud" has a significant meaning to Tori not only as a songwriter, but as a woman and mother. It's also intriguing to see how these cloud songs (or shall I say "song clouds?") have changed with Tori over the years.

Cloud on my Tongue (Under the Pink, 1994)
"Got a cloud sleeping on my tongue he goes then it goes and kiss the violets as
they’re waking up leave me with your Borneo leave me the way I was before."

Your Cloud (Scarlet's Walk, 2001)
"If the rain has to separate from itself does it say 'pick out your cloud?"

Bouncing Off Clouds (American Doll Posse, 2007)
"Bouncing off of Clouds we were. Is there a love Lost and Found?
Make it easy Make this easy. It’s not as heavy as it seems"
clouds

It's interesting to see what actual contestants from the previous contest did with the visuals. I'm not quite sure if I can compete with the winner of the contest, but it is not my aim to compete. My aim is to create something virtually amazing--something that captures the literal and metaphorical meanings behind the lyrics and audio. For example, I would love to incorporate visuals that communicate the feeling of heaviness as Tori sings "make it easy it's not as heavy as it seems." One lyric that stands out among others is "Is there a love lost and found?" Listening to the ADP album as a whole various times, I have attempted breaking these lyrics into pieces. The whole idea of love lost and then found is beyond romantic. I am breaking the song down into intro, verse, chorus, and bridge:

Intro:
Bouncing off of Clouds we were
Is there a love Lost and Found
Make it easy
Make this easy
It's not as heavy as it seems
Wrapped in metal
Wrapped in ivy
Paint it in mint ice cream

Chorus:
We could be Bouncing off the top of this Cloud
I'll put on my silver
We could be Bouncing off the top of this Cloud

Verse:
Failure to respond but
I did. but did you listen?

Chorus:
Bouncing off the top of this Cloud
I'll put on my silver
About what you said, has it come to this?
I'll put on my silver
Bouncing off the top of this Cloud

Bridge:
Well you can stare all day at the sky
But that won't bring her back
That won't bring her back
You say you're waiting on fate
But I think fate is now
I think fate is now
Waiting on us
Make it easy
Easy easy
We could make this easy
Easy love easy
We could make this easy
Make this easy
It's not as heavy as it seems
Wrapped in metal
Wrapped in ivy
Blue umbrellas now smiling

Chorus:
We could be Bouncing off the top of this Cloud
I'll put on my silver
About what you said, has it come to this?
I'll put on my silver
Bouncing off the top of this Cloud
I'll put on my silver
About what you said, has it come to this?
I'll put on my silver
Bouncing off the top of this Cloud

Outro:
Bouncing off of clouds we were...

I would like to work with the central theme of one being able to find themselves even after tough times or relationships. I feel that the emotional context of the song really speaks to us. Sometimes you just need to "make it easy" and carelessly bounce through the clouds of life. Once love is lost, we begin to find ourselves again. We find ourselves "bouncing off clouds" in search of ourselves. Love aims to be found again.

Wednesday, February 1, 2012

Aspiring to interpret a world full of phenomena.

Serving as an aspiration to understand meaning/meanings behind any given phenomena,hermeneutics is a seeker. Because it is only an attempt to interpret meaning, "making sense" of a phenomena may seem difficult. Let's not forget that a phenomena is something that is, but also is not. Seeking "to discover the meaning that is not immediately manifest to description," a hermeneutic object takes the meaning "that is revealed by phenomenonological analysis, intuiting, and description" to a whole other level. (Lanigan, 1991, Speaking and Semiology)

Among the above descriptions, Hermeneutics can be defined as the science and philosophy of interpretation. That being said, how can we use these philosophies of meaning while relating them to our ideologies and interpersonal experiences? When we study communication, we are not only concerned with how we communicate, but with the assumptions that underlie communication. In that sense, it is important to keep in mind that the world doesn't come to us. It is almost as if it is pre-processed and already involves meaning. One could also argue the complete opposite if they set out to. The basis of understanding lies within your effort and attempts to make sense of meaning. As Nietzsche suggested, every fact is already an interpretation.

Hermeneutical approach at the highest level
Photo by: Skovsgaard

Hermeneutics can easily be compared to that of a repetitive spiral. In this sense, even the dialectical process itself resembles that of a hermeneutical circle. "From Heidegger’s point of view, the hermeneutical circle is not a method, rather, it is the existential character of human understanding, so, he describes the circle in terms of an existential grounding.The hermeneutical circle is the existential condition of human understanding and is an essential attribute of Dasein’s knowledge. Thus the circle of understanding is not a methodological circle, making it unnecessary for us at the end of the process of interpretation, but it describes an element of the ontological structure of understanding. (Ahmad Vaezi, The Hermeneutical Reflections of Heidegger) Before studying hermeneutics, it is crucial to know that there are 12 Official genres. Five of these 12 types of Hermeneutics stand out amongst the others.

The first and rawest of the types is Natural Hermeneutics. These are the spontaneous, everyday, usually nonreflexive interpretations that one does when inter-subjective understanding breaks down. People use this everyday through basic misunderstanding. It all depends on our ideologies. For example, a universal symbol such as peace could mean something completely different on another planet. To say the least, if one were to "flip the bird" or drop the "f-bomb" in another on Mars, it may not have an effect on its inhabitants. Another example would be perceiving the goth style clothing to be that of devil-worshiping. Here's where hegemony comes into play. If a person refuses attempt to understand something because of that something's preconceived bias, then they will never comprehend that culture or ideology. In the same sense, portraying all feminine men as gay could be considered a deliberate misunderstanding of that culture. In these two examples of miscommunication, it is quite clear that our ideologies can play a big role in perception (which is also based upon our ideological background).
Goth Couple
Photo by: fluffy_steve

Normative Hermeneutics involves an understanding of texts as a "deliberate discipline" by castes such as government. Making use of the idea of the law altogether would be an example. In communication as well as other fields, we have to follow certain codes of ethics which are based on moral code. For example, our style plays a huge role in how others perceive us. If one were to walk into a corporate television station with visible piercings and tattoos, it would not be considered ethical. Again, this is based on the codes in which hegemony places people into castes. That being said, there is also sometimes no way to escape the ethics by which we are required to follow.

Scientific Hermeneutics can be used as a means of human and historical sciences. Using theories and formulas such as the Quadratic Formula while considering the importance of America's history become important in this realm. We use science and history as a basic measuring stick to create new possibilities."Though the Frankfurt school has traditionally been empiricist, Habermas criticized the rationality of mathematics . science as effectively placing judgement in the hands of specialists, an undemocratic procedure. Man is entitled to his freedoms — from material want, from social exclusion, and from perversions that alienate him from himself. Thus his interest in Marxism, not to justify Marxist prophecies, but to rationalize and update Marx's criticisms of societies that force men to act contrary to their better natures." (Holcombe, 2007, Hermeneutics, from textetc.com)

Philosophical Hermeneutics deals with a basic philosophy of existing in the world. In a sense,how we interpret meaning is mostly about what we are-- interpreters. As interpreters, we use philosophical sources such as religious inspiration in The Bible and The Republic by Plato. We question these sources by a means to think critically and ultimately seek truth.

That being said, Depth Hermeneutics is that of thinking critically and questioning. As Williams states, it is "called depth because it goes below the waking consciousness: Ideology (Marx), Unconscious (Freud), Language (Lacan), and Discourse (Foucault). It is the act of thinking critically as opposed to conforming to that of hegemonic culture. The act of questioning society and the means by which you and others live may help the world overall become a more bearable place to live in. It is important to notice the reduction of liberties that some class ideologies place. Since they can be considered perversions of language, these ideologies are those that one needs to examine to gain better understanding.

The beauty of this break from blind culture is that the change which many seek in society may result. "When Gadamer said that our experience of the world was linguistical, he also stressed, for Habermas, that it is open to self-correction, that is, that it could, to some extent, overcome its own limitations by seeking better expressions or dissolving its own rigidity and was thus open to any meaning that could be understood. Habermas and Karl-Otto Apel drew from this self-transcendence of language the important notion of a linguistic or communicative rationality, which is laden with universalistic assumptions that can form the basis of an ethical theory." (Jean Grondin, Hermeneutics-Gadamer and His Critics) Therefore, in order to seek any truth, one must become critical in their attempts. Questioning is not only the aspiration, but the liberation of one's self while studying or, shall we say, "critiquing" Communication theories and practices.

Sunday, January 15, 2012

Video resurrected the radio star.

Video not only demolished the music industry's original process of hit-making, but elevated the artist's opportunity to become recognized. Video crucified the radio star. However, it also revitalized them. Even in the digital age, we can easily point out the radio star's resurgence process. The radio star eventually became their "own personal Jesus" in the sense that they were ultimately resurrected by video's enhancement powers (not to mention the nearly literal "Rock n' Roll Jesus" effect).

Photo by: mojicollo

It was The Buggles' groundbreaking "Video Killed the Radio Star" that first aired on MTV. The symbolical "kill" originates in the fact that rock video would forever transform the radio star. "The title and lyrics of that video are at once prophetic and paradoxical." [Williams, K. (2003) Why I [Still] Want My MTV] Music video would now become the new experience of not only listening, but seeing music happen. Music video was essentially in radio format, but a televised form of video. This televised form is what ultimately made it such a paradox. Today we see some of our favorite artists writing, directing, and producing their own music videos. Take Lady Gaga's music video "Born This Way" into account. We've come to an age of time where artists can use their groundbreaking art and transform it into virtually anything they desire.



MTV and music video brought about the resurrection of the "radio star" in the attempts to build on the iconography of the "rock star." This is where the whole sex, drugs, and rock n' roll theme originates. As a sign, the rock star is ultimately used as a sexual symbol and cultural icon. Sexual connotations are purposfully communicated from the phallic shapes of the guitar and microphone to the perverted movements in which these instruments are played. "If wit is the spoken or oral manifestation of stardom, then sex appeal is the tacit, and yet vital, manifestation. Rock stars dress and act in ways that are designed and culturally determined to be sexy." [Williams, K.]

The legacy of the radio star would ultimately become a bigger picture once they became visualized as a rock star represented in their own music video. Therefore, the dead radio star was ultimately resurrected into the visual and the iconographic destiny set for them by none other than the televised music video. Perhaps each and every digital enhancement of stardom can be considered the radio star's own Easter (in the sense that the radio star becomes resurrected. I'm referencing this in comparison to Jesus Christ's resurrection from the dead in biblical studies). Talent is currently being discovered on YouTube and television shows such as American Idol. Therefore, the radio star may have died in the radio realm, but lives on in the digital age.

Saturday, January 14, 2012

Media Literacy- asking the "right" questions

In order to define media literacy, we must first consider the various perspectives taken on it. Moreover, it is important to keep an open mind when defining such a complex term. The important reality to grasp is that none of these perspectives are necessarily wrong. In the same sense, one could also argue that any of these perspectives are necessarily right. It is in our philosophical nature to seek what every living being seeks- truth. In that same light, we would have to go into defining the word "truth."

So what is truth? One could state that truth is what we make it or what we believe it to be (as an individual). Our ideologies play a huge role in how we view the world. For example, most Americans strongly believe that capitalism (economic and cultural)is predominately good. During the upcoming election, most staunch republicans will vote for whatever or whomever defeats Obamacare. This overall belief shows the hegemonic effect of American culture and society. Moreover, a great example of hegemony is when political beliefs (Republican or Democratic) take over the reasoning to vote (without thinking critically about it). "It is hard to suggest to somebody who already 'knows the truth' that there is more going on than meets the eye and ear. However, that is the situation in which we find ourselves." [Williams, K. (2010) A Media Studies Reader]

Photo by: Wesley Fryer

This brings forth the critical/ cultural perspective definition of how to define media literacy. We all come from different backgrounds and environments. That's the beauty of our world. Although the world is beautiful in that sense, we need to learn to become critical (even when it seems the most difficult). Henceforth, we need to make sure that we are asking questions about the world we live in.

For example, one could easily make the simple statement that the sun is bright. A majority of society can agree with this statement until we start to question it. First, one could question how bright the sun really is. Anyone who obtains scientific knowledge about the sun could easily pitch you a scientific definition. We could also go into more detail and ask why the sun is so bright. This can result in a wide variety of answers. Asking someone of the Christian faith, one may come across the answer of "because God made it that way." In the same sense one may come across the scientific answer "because of it's extremely hot temperature, gases and amount of energy it gives out."

To think critically about both of these answers, one must realize that neither are right nor wrong. We can look back at Plato's The Republic. There is a Theory of Form titled The Allegory of the Cave. Plato's point is that "we may acquire concepts by our perceptual experience of physical objects. But we would be mistaken if we thought that the concepts that we grasp were on the same level as the things we perceive." [Cohen,S. (2006) The Allegory of the Cave] The following video depicts a brief example of the Cave. Perhaps we may find ourselves trapped within our own "cave" at times. An important idea to keep in mind is that one's reality is not necessarily someone else's reality.



Critical theory can be defined as "an appeal to a widened notion of rationality, a resistance to all forms of domination, an orientation to praxis, and the centrality of the concept of emancipation." (Williams, K.) Our knowledge and interests (technical, practical, and emancipatory) all lead us into a sense of personal empowerment. Our social subjectivities (which are neither good nor bad) become the root of prejudice, stereotypes, or any preconceived biases in society. This all goes back to hegemony and the assumptions we make (even when we're not aware we're making them).

If we're going to perceive the works of media (or practice media literacy), we need to practice reading Hermes. Much like Semiotics (the study of signs), Hermeneutics can basically be defined as the school of interpretation and how we perceive. In detail, Hermeneutics involves a total of 12 categories. Generally, we focus on five: Natural, Normative, Scientific, Philosophical, and Depth Hermeneutics. I will most likely discuss these five further in later posts. Furthermore, perception works in various ways. There are many schools of thought and ways of viewing as well as different interpretations of how to view. In order to become truly (media)literate, it is important to take them all into perspective.

As Tallim has it, "Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media— from music videos and Web environments to product placement in films and virtual displays on NHL hockey boards." In the same sense, it's more about asking the "right" questions rather than having the "right" answers. [Tallim,J. (2010) What is Media Literacy?]

Friday, September 30, 2011

Website Navigation Critiques

The first website that I decided to focus on was the official website of one of my favorite musicians, Tori Amos. www.toriamos.com features an easy-to-use, yet unique style of navigation structure. The website features six navigation templates:news, music, tours, photos, press, and store. The navigation panel also includes links to itunes, twitter, facebook, myspace, and last.fm.

As the founder of the Rape, Abuse, and Incest National Network, the site features a link to her organization at the bottom (www.RAINN.org) The structure of the site is very easy to follow laying out a quick preview of each section out on the homepage. The only thing that I saw could improve was that it had no drop-down feature for each template. The homepage was also very lengthy since it pretty much lays out every detail.




The next website that I decided to explore was Starbucks' official website www.starbucks.com. The Starbucks website features a basic overview of their coffee and who they are. It features a basic navigation structure, but unlike the Tori Amos site, it simply features a promotional video along with a panel. The panel includes: coffee, menu, coffeehouse, responsibility, card, and shop. Further down you can explore what is new in the world of Starbucks coffee as well as promotional ads. At the top, there is a search tab which allows the end user to search the site.

Because Starbucks is a corporate company, I understand the conservative use of fonts and color. I enjoy the basic layout. However, there is almost too much text in the drop down menus. The good thing about this site is that within the homepage, the enduser can familiarize themselves quickly and easily. Just like the other site, it also links to social networking with facebook,twitter,and google+.



The next website that I chose to review was www.choosemyplate.com. This is the website linked to the food pyramid. The website is a lot less complex than the other two websites I looked at. The panel features templates including: home, about us, News and Media, Site Help, and Contact Us. A lot could be improved on this website when it comes to layout options. It features a pretty blue background, but it makes eating healthy appear boring.

Using a more lively array of colors would make it pop out to the end-user. Though the colorful plate in the middle adds brightness and draws the user in, it needs to be a more active site. I do like that it features a clipboard including photos of food at the top. All in all, the homepage is informative, but it could definitely use some touch-ups.