I expect to learn a lot from this introductory class to communications. I am very interested to learn more about the media and its impact on culture and society. The study of media itself is fascinating because it deals with how we perceive things and how we express them. What we have learned about mediation so far is that it is the "force" of communication.I am a "Star Wars" nerd so I love that we use the word "force" to define it. Mediation and communication are the two institutions of media.
Today we find ourselves learning to communicate through blogging, sound design,graphic stories, and presentation, etc. Social networking sites such as Facebook, YouTube, and Twitter have helped the world of communication become what it is today. Learning more about the world of communications will help us all to become more literate to the world itself. Many businesses and ad campaigns have realized that using social networking sites like the ones mentioned before can help them look better. The more interactive a business is with their customer, the more the customer will appreciate them and buy their product. In this sense, by keeping up with the technologies available to you; you may find yourself to be more successful because you have communicated so well.
In the world we live in today, technology keeps advancing to benefit us and make means of communication faster, stronger and better.
Monday, January 24, 2011
Thursday, January 20, 2011
How the Social Media Campaigns Effect Society
Today the social media is something that is used everyday in order to interact with the world. Sites such as Facebook, YouTube, and Twitter are used globally! The Forbes article discusses that using these websites for advertising is an overall successful technique. The article focuses on how Old Spice used sites such as Facebook and Twitter to socialize and break their backs in order for consumers to consider and purchase their product. Showing feedback to your consumers is a really good way to gain their attention in advertising.
At the end of the article it mentions that keeping the message "compelling and interesting enough that a viewer or participant wants to share it with a friend" is key to a successful campaign. Much like the ad campaigns discussed in the article, is McDonald's. Not only are they worldwide, but they sponsor the Olympics and have lots of celebrity sponsorships. McDonald's now uses Facebook and Twitter to get out information about new promotions, products, and specials. It is a great way to make their brand an everyday part of the consumer's life. It was a big deal when they started advertising their espresso McCafe specialty drinks in order to compete with Starbucks expensive prices. The ads speak to us by implying that paying that much for a coffee is ridiculous and can be avoided by buying their brand at a lower cost.
photo from ursonate
At the end of the article it mentions that keeping the message "compelling and interesting enough that a viewer or participant wants to share it with a friend" is key to a successful campaign. Much like the ad campaigns discussed in the article, is McDonald's. Not only are they worldwide, but they sponsor the Olympics and have lots of celebrity sponsorships. McDonald's now uses Facebook and Twitter to get out information about new promotions, products, and specials. It is a great way to make their brand an everyday part of the consumer's life. It was a big deal when they started advertising their espresso McCafe specialty drinks in order to compete with Starbucks expensive prices. The ads speak to us by implying that paying that much for a coffee is ridiculous and can be avoided by buying their brand at a lower cost.
Wednesday, January 12, 2011
My Favorite Ad Campaign
I have always been a sucker for looking over the ads in my favorite magazines. I like ads that can not only grab the reader's attention, but make them think and reflect on themselves. An advertisement should be something that not only gains your interest, but makes you want to think and possibly act on what you are seeing.
Advertising campaigns work to grab interest by using various techniques: unique graphics, appealing colors, celebrities or people an audience will recognize, etc. To get back on topic I would like to say that I enjoy those "got milk?" ads. You know the ones where you get to see all of your favorite celebrities sporting the famous milk mustache? I also like the "my anti-drug" advertisements. I think that using celebrities is one of the best ways the media can grab an audience's interest because these are people they will recognize. Recognizing someone famous is always a great technique because you are guaranteed a response whether it be good or bad.
The "got milk?" ads are always enjoyable to look at and see which star is gonna be sporting the milk mustache next. The ads are effective because they also give a description about how much dairy we should consume. It makes the reader want to drink more milk and eat more dairy which in the end helps the milk industry! :)
Photo from Joshua 9000
Advertising campaigns work to grab interest by using various techniques: unique graphics, appealing colors, celebrities or people an audience will recognize, etc. To get back on topic I would like to say that I enjoy those "got milk?" ads. You know the ones where you get to see all of your favorite celebrities sporting the famous milk mustache? I also like the "my anti-drug" advertisements. I think that using celebrities is one of the best ways the media can grab an audience's interest because these are people they will recognize. Recognizing someone famous is always a great technique because you are guaranteed a response whether it be good or bad.
The "got milk?" ads are always enjoyable to look at and see which star is gonna be sporting the milk mustache next. The ads are effective because they also give a description about how much dairy we should consume. It makes the reader want to drink more milk and eat more dairy which in the end helps the milk industry! :)
What I hope to accomplish in Advertising and Imagery!
In my Advertising and Imagery class I hope to learn about the importance of advertising and how it influences the media today. I hope to learn how to create and develop advertisements. I am a Communications major and this class seems very interesting and fun! I would also like to learn more working with iMovie,Photoshop, etc. I am interested in the cultural and political influences of advertising. I'd like to learn where it all comes from. I look forward to working with Monica and the class! : )
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| Photo from jenmiville |
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