How the Social Media Campaigns Effect Society

Today the social media is something that is used everyday in order to interact with the world. Sites such as Facebook, YouTube, and Twitter are used globally! The Forbes article discusses that using these websites for advertising is an overall successful technique. The article focuses on how Old Spice used sites such as Facebook and Twitter to socialize and break their backs in order for consumers to consider and purchase their product. Showing feedback to your consumers is a really good way to gain their attention in advertising.

At the end of the article it mentions that keeping the message "compelling and interesting enough that a viewer or participant wants to share it with a friend" is key to a successful campaign. Much like the ad campaigns discussed in the article, is McDonald's. Not only are they worldwide, but they sponsor the Olympics and have lots of celebrity sponsorships. McDonald's now uses Facebook and Twitter to get out information about new promotions, products, and specials. It is a great way to make their brand an everyday part of the consumer's life. It was a big deal when they started advertising their espresso McCafe specialty drinks in order to compete with Starbucks expensive prices. The ads speak to us by implying that paying that much for a coffee is ridiculous and can be avoided by buying their brand at a lower cost.

photo from ursonate