My Favorite Ad Campaign

I have always been a sucker for looking over the ads in my favorite magazines. I like ads that can not only grab the reader's attention, but make them think and reflect on themselves. An advertisement should be something that not only gains your interest, but makes you want to think and possibly act on what you are seeing.

Advertising campaigns work to grab interest by using various techniques: unique graphics, appealing colors, celebrities or people an audience will recognize, etc. To get back on topic I would like to say that I enjoy those "got milk?" ads. You know the ones where you get to see all of your favorite celebrities sporting the famous milk mustache? I also like the "my anti-drug" advertisements. I think that using celebrities is one of the best ways the media can grab an audience's interest because these are people they will recognize. Recognizing someone famous is always a great technique because you are guaranteed a response whether it be good or bad.

The "got milk?" ads are always enjoyable to look at and see which star is gonna be sporting the milk mustache next. The ads are effective because they also give a description about how much dairy we should consume. It makes the reader want to drink more milk and eat more dairy which in the end helps the milk industry! :)

Photo from Joshua 9000